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What It Takes to Produce Video Coverage for a National Brand Activation at ESSENCE Festival

Behind the Scenes: Producing Video for One of the Nation's Largest Cultural Festivals Every highlight reel tells a story, but what audiences don't see is the production operation that makes those moments possible. In 2024, B. Bryant Productions had the opportunity to lead video production for AT&T's brand activation during the ESSENCE Festival of Culture in New Orleans while simultaneously capturing content for many of the festival's largest sponsors. What appeared online as

Leonard Moore

Jul 32 min read